Email that signs your brand and frees your team.
An approach that blends design, strategy and hands-on delivery.
Why me? Because an email is never just a message, it's a brand touchpoint.
After several years designing digital experiences, I came to a simple conviction: emails deserve the same standards as websites or brand identities.
I combine art direction, design systems, automation and performance to build consistent experiences at every touchpoint.
Email, treated as a real brand channel.
From design system to flow, every detail serves your brand and your results.
First set the system. Then bring it to life.
Two complementary phases: a Setup that lays the foundations, and a Monthly partnership that keeps them working over time.
We lay the brand's email foundations: the visual system, ready-to-use templates and flows running continuously. A clean, documented, hand-over-ready base.
- Email guidelines
- Components
- Block library
- Usage guidelines
- Responsive templates
- Seasonal campaigns
- Product variations
- ESP integration
- Welcome series
- Abandoned cart
- Post-purchase
- Win-back
Once the system is in place, I become your monthly email art director: campaigns, variations, new flows and design-system updates. The brand speaks every month, without friction.
- Email campaigns designed every month, within your system
- Website & social variations for key moments
- New flows & optimisation of existing sequences
- Continuous evolution of the design system and templates
- A single art-director contact who knows the brand inside out
Selected work.
Three collaborations: a loyalty programme, long-term art direction and an email design system.
Built for demanding e-commerce brands.
DNVBs, DTC brands, marketing teams without a dedicated email designer.
The questions I get asked most.
Give your emails the signature of your brand.
hello@marietohier.fr